The operating system for direct-to-consumer spirits.
AmoraOS routes a brand's orders through licensed retail partners — seller of record, taxes, and shipment handled — to consumers across 42 states + D.C. You stay the brand.
One order. Four stops. Zero compliance on your desk.
Every order travels the same engineered path — so a brand never has to become a retailer, a shipper, or a tax filer to sell direct.
Publish the catalog
You list your SKUs, sizes, and imagery. No license, no warehouse, no shipping desk.
InputRoute & verify
The order is routed to a licensed partner permitted for its ship-to state; the buyer's 21+ status is enforced downstream.
Routing layerSeller of record
Carries the license, collects and remits taxes, and packs and ships with adult-signature delivery.
Compliance & fulfillmentDelivered
Your bottle lands at the door in any of 42 states + D.C. — and the order shows in your dashboard the moment it happens.
OutputBuilt like infrastructure. Scoped like it's yours.
Compliance-first order routing
Every order is matched to a licensed retail partner permitted to ship to that state — automatically.
License, tax & shipment carried for you
The licensed partner is the seller of record: they hold the license, remit the taxes, and ship the order.
Real-time, brand-isolated analytics
Revenue, units, states, bestsellers — scoped strictly to your products at the query layer. You never see another brand's data, and they never see yours.
Scan-verified packing, 2-day average turnaround
Orders are barcode-verified item by item before a label prints, then shipped with adult-signature delivery — on average within two days of the order, across every order.
Shipment status through delivery
Follow every package from label to doorstep inside your dashboard.
Marketing team, on demand
When you're ready to scale, add a dedicated marketing team to run campaigns — an optional add-on service.
Over two million orders fulfilled through licensed partners. Single-brand programs have run past 70,000 bottles — one of many over the last five years.
Compliance isn't a feature. It's the architecture.
The things diligence asks about are designed in, not bolted on.
Licensed seller of record — always
Every order is sold and shipped by a licensed retail partner, only to the states that partner is permitted to serve.
21+ enforced at the door
Adult-signature delivery is required on shipments — no exceptions, no override.
Brand data isolation
Each brand's view is restricted to its own products at the query layer — enforced server-side, not just hidden in the interface.
A vetted partner network
Fulfillment runs through licensed retail partners — retailers, not wholesalers — each owning its ship-to states and shipments.
Built to widen.
Compliant DTC routing
Licensed-partner fulfillment across 42 states + D.C., real-time brand dashboards, scan-verified packing.
Wider licensed coverage
More partners online means more permitted ship-to states for every brand on the network.
Deeper brand intelligence
Demand signals by state and SKU, and forecasting to plan production around real sell-through.
Growth services & integrations
Marketing add-ons for brands ready to scale, and integrations with brand and partner systems.
Amora POS — one system from the counter to the carrier.
The register, the back office and the ecommerce back end for liquor stores and c-stores. Hardware supplied and configured, 21+ and CRV built in, invoices read from the distributor's PDF, and AmoraOS behind it for online orders, shipping and reconciliation.
Straight answers.
How does selling through AmoraOS work?+
You publish your catalog and imagery. When a consumer orders, AmoraOS routes the order to a licensed retail partner permitted for that ship-to state. That partner becomes the seller of record and packs, ships, and delivers the bottle. You watch every order land in your brand dashboard in real time.
Who is the seller of record?+
A licensed retail partner. They hold the license, collect and remit the applicable taxes, and ship the order to the states they're permitted to serve. You remain the brand — not a retailer, and not a wholesaler.
Do I need my own retail or shipping license?+
No. You don't need a retail or shipping license to sell through AmoraOS. The licensed partner fulfilling your orders carries that side entirely.
Which states can my brand reach?+
Up to 42 states plus Washington, D.C. The exact list for your brand depends on the licensed partner shipping your orders and their permitted ship-to states — we map it with you during onboarding.
How are age verification and compliance handled?+
Every order ships to the states its licensed partner is permitted to serve, and every delivery requires an adult signature at the door — 21+ is enforced on the shipment itself, not just at checkout.
Who collects and remits the taxes?+
The licensed retail partner, as the seller of record. Tax collection and remittance are handled on their side for every order, so nothing lands on your desk.
How are orders actually fulfilled?+
Orders are barcode-verified item by item at the pack station before a label prints, then shipped with adult-signature delivery. Average turnaround is two days from order to shipment, across all orders. Tracking is visible in your dashboard from label to doorstep.
What do I need to provide to get started?+
Your product catalog — SKUs, sizes, and imagery — plus brand details. We map your products, set up your dashboard, and connect fulfillment from there.
How long does it take to go live?+
Once your catalog and imagery are ready, onboarding is straightforward: we map your SKUs, provision your dashboard, and connect fulfillment. We'll give you a concrete timeline during your consult.
Can I keep selling through my existing channels?+
Yes. AmoraOS is an additional direct-to-consumer channel — you keep selling everywhere you already do.
What can I see in my dashboard?+
Every order that includes your products, in real time: revenue, units, orders, destination states, best-selling SKUs, and shipment tracking — scoped strictly to your brand.
Is my sales data shared with other brands?+
No. Each brand's data is isolated to its own products and enforced at the query layer — you never see another brand's numbers, and they never see yours.
What happens if a shipment is damaged or lost?+
Shipping issues are handled by the licensed partner that shipped the order, working with the carrier. We coordinate with you throughout so your customer is taken care of.
Do you offer marketing support?+
Yes, as an optional add-on. When you're ready to scale, a dedicated marketing team can run campaigns and DTC growth for your brand.
How do I get started?+
Book a consult below. We'll review your brand, map your states, onboard your catalog, and get orders flowing.
Put your brand on AmoraOS.
Tell us a little about your brand and we'll reach out to book your consult — we'll map your states, walk through the platform, and answer everything.
Request received.
Thanks — we'll reach out shortly to book your consult and map your states. If it's urgent, email hello@amoraos.com.